Piccalilly is a British baby and kidswear brand designing organic baby clothes and organic children’s clothes. All our organic clothing is manufactured to the highest ethical standards.We source our chemical free organic cotton from Chetna Organic, a fair-trade cotton programme with a mission to improve the livelihood of smallholder farmers by making their farm systems more sustainable and profitable. The Chetna farmers also own a 10% equity stake in the factory who make our clothes and the cotton farmers are pre-financed and guaranteed stable cotton prices and a premium to spend within their local community.

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